Streetwear is more than just clothing it’s a culture. In India this culture is booming, fueled by social media, sneakers, and a new wave of homegrown brands.
Why the Boom?
Influence of hip-hop and sneaker culture
Affordable internet = fast trend adoption
Gen Z prefers comfort + style over formality
Dumkee’s Role:
We’re bringing streetwear that feels global but is designed for India lightweight fabrics, bold oversized fits, and prices that don’t burn holes in pockets.
Streetwear in India is still young, but Dumkee is ready to shape its future.